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Tag Archives: Lirah Steeves
Mt A. student reveals linguistic tricks of fast food advertising
A Mount Allison University linguistics student says fast food advertisers routinely use puns and creative word plays in their fierce competition for the loyalty of burger, fries and frosties consumers. In her recent academic essay on “McMarketing,” Lirah Steeves points … Continue reading
Posted in CHMA-FM, Mount Allison University
Tagged fast food advertising, linguistics, Lirah Steeves
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