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Monthly Archives: July 2020
Mt. A. prof warns that closure of Sackville’s weekly paper could have dire effects
Mount Allison University Professor Erin Steuter says the Tantramar area needs a strong local newspaper so that people can understand the many issues they’re facing rather than depending on unreliable social media posts that can sow division, intolerance and even … Continue reading
Posted in CHMA-FM, Mount Allison University, Town of Sackville
Tagged Erin Steuter, fake news, Saltwire Network
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In 5-2 vote, Sackville Town Council donates $12K in cash to for-profit concerts
Sackville Town Council debated the pros and cons of supporting a “for-profit”entertainment business Monday night before deciding in a split 5-2 vote to contribute $12,000 to sponsor three, free concerts this summer on the shores of Silver Lake. The concerts, … Continue reading
Consultants call for big changes in Sackville’s marketing strategy
How would you describe Sackville? That question appeared to be a crucial one for Mike Randall and Jennifer Scott Harris as they presented an overview of a $15,000 strategic marketing plan to Sackville Town Council on Monday. The two consultants … Continue reading
Posted in Town of Sackville
Tagged marketing campaigns, Portfolio Marketing, positioning statement, slogans
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Marketing plan tells Sackville to sell itself to its residents before appealing to outsiders
A comprehensive, draft marketing plan, more than 50 pages long, suggests that in spite of its many strengths, the town of Sackville has high hurdles to overcome in selling itself as a desirable place to visit, live and invest. According … Continue reading
Sappyfest seeks town’s help in using Sackville’s tallest building as a giant video screen
The Sappyfest arts and music festival is planning an “onside the box” event on August 1st using Sackville’s tallest building as a giant, outdoor projection screen from 9 p.m. to midnight. Sappyfest Treasurer Jeff MacKinnon says that COVID-19 restrictions have … Continue reading
Sackville councillors say no to $80k dog park
Sackville Town Council has scrapped plans for an $80,000 dog park in Beech Hill Park. At their meeting tonight, councillors came to a consensus that the project should be put off for at least year if not longer. Deputy Mayor … Continue reading
Sackville mayor calls for health summit as Horizon CEO says rural hospital cuts are still needed
Sackville Mayor John Higham is speaking out again after Horizon Health CEO Karen McGrath said cuts to services at six rural hospitals, including Sackville’s, are still needed. During the regional health authority’s board meeting last week, McGrath seemed determined to … Continue reading
