The Town of Tantramar has received proposals from 10 companies hoping to win the contract to design a municipal logo and help the town develop its “brand.”
Clerk Donna Beal opened the boxes containing the proposals at 11 a.m. today and read out the company names that were later posted on the Tantramar website.
The town has set aside up to $60,000 for the branding contract which will be submitted to council for approval after the proposals have been evaluated by town staff.
On March 8, the town issued a request for proposals (RFP) stipulating that aside from designing a logo, the successful company would be required to create key marketing messages, submit recommendations for names on highway signs and provide residents with a chance to have their say on the creation of “a new visual identity for Tantramar.”
To read the RFP, click here.
Here are the companies that submitted proposals:
1. Cinnamon Toast Marketing Agency based in Ottawa and Hamilton, Ontario. It’s website says: “We passionately protest mediocrity. By capturing moments, illuminating ideas, and mobilizing stories in a distinct and memorable way, we propel our clients’ purpose, intensify their impact, and exceed their expectations for best-in-class creative services.”
2. The Details Design describes itself as a “full-service design and strategy agency based in Fredericton, New Brunswick. We help business and organizations elevate their brand and connect with their audiences.”
3. Trajectory Brands Inc. of Toronto says: “We work with purpose-driven organizations to fuel their success through holistic brand strategies, compelling stories, stakeholder engagement, experience design and powerful community-building tools.”
4. Portfolio Solutions Group based in Moncton describes itself as “not your typical consulting firm, management consulting or marketing and communications agency. We deliver on that USP with our results-driven work. We are issue identifiers that think it through, strategy experts that understand that you can’t execute successfully without it and flawless executers of all of the above for clients across the globe.”
5. Cossette Communications Inc. has offices in Quebec City, Montreal, Toronto, Halifax and Vancouver. It’s website says: “We are a strategic partner, gathering experts across all disciplines to offer integrated brand experiences unlike any other. We play with powerful, high-potential brands, and act local, with global impact. We’ve led the way in the Canadian marketplace for nearly 50 years.”
6. Peach Marketing based in Dieppe says it is “a branding, design and production agency that helps brands define their stories. Our speciality lies in creating brands together; either from the ground up or when bold creativity is needed to help clients tap into their potential.”
7. Marmalade Advertising of Halifax designs hats, apparel and packaging. Its website says: “The quality of your merch & design is tied to your brand’s reputation…Hats and apparel are great with branded logos, but they’ll fly off the shelves with a custom, unique design. With a combined 30 years of design experience, we’ve got you covered.”
8. Sitch Agency of “no-fixed-address” describes itself as “a brand-centric marketing agency for forward thinkers.” Its website says it was founded by two agency veterans who have worked together for more than a decade. “Whether you want to carve out a unique position in the market, improve your digital platforms or communicate more effectively, we’ve got you covered.”
9. Sequence (also called CQNS) is based in Dundas, Ontario. Its website says it provides “Strategy, Design and Marketing for Economic Development” and that its partners blend all these skills because “traditional agencies, while well versed in marketing and design, lacked the specific subject matter expertise required to develop economic development strategy and content that drives results. And Economic development consultants, despite their deep industry insight, are not good marketers.”
10. Posh Media describes itself as “a Canadian company made up of diverse talent from coast to coast.” Its website says: “posh media is more than a full-service bilingual marketing firm. It is a meeting place of strategy, design and experiences. We build growth strategies for established businesses and emerging brands to help them win in a digital world.”