Sackville issues $560 in fines for violations of flyer bylaw

Flyer bundles continue to appear in Sackville driveways in spite of town bylaw

Residents of Middle Sackville awoke to another illegal offering this morning: fat bundles of pink, plastic-wrapped advertising flyers that had been tossed onto their driveways in spite of a town bylaw that requires them to be placed in mailboxes, on doorsteps or in special tubes or receptacles.

After the bylaw took effect in December, the driveway flyers kept coming, especially in Middle Sackville, courtesy of Brunswick News. That company is now owned by Postmedia, the country’s biggest newspaper chain.

“When the bylaw was approved by council, we began with education with the company responsible for the delivery of the flyers,” Treasurer Micheal Beal told councillors on Tuesday.

“We went through months of education, reported things that we had seen that went against the bylaw,” he added.

“We then indicated a few months back that we would begin enforcement of the bylaw and issuing fines.”

Beal said that so far, Brunswick News has been issued four, $140 fines and after the latest one, the company promised to hold another meeting with its drivers and to conduct “route audits” to make sure the bylaw is followed.

He said that the company has also indicated that, if it needs to, it will change carrier drivers to ensure compliance with the flyer bylaw.

Beal added that the company has been warned that if the bylaw infractions continue, town council may decide to ban residential flyer delivery altogether.

Moncton issued dozens of fines in the year after it passed a similar bylaw in 2020, but Austin Henderson, the city’s manager of communications, said today there have been only 18 complaints so far this year.

Meantime, Mike Power, Vice President of Editorial and Sales Operations for Brunswick News, says the company is doing everything possible to make sure its delivery contractors comply with Sackville’s bylaw.

“We acknowledge that the bylaw is there and we give instructions to our contractors about what we are obligated to do,” he said during a telephone interview.

“We are making our best efforts.”

Power says the company distributes just over 2,000 flyer bundles in Sackville each week.

He declined to discuss how much the flyer contractors are paid.

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7 Responses to Sackville issues $560 in fines for violations of flyer bylaw

  1. Cheryl Ward says:

    Hmmm…I wonder if that law applies to Westcock, Rockport, British Settlement. She was putting in mailboxes but criss-crossing the road and becoming a danger to oncoming cars. As a result she was told she had to toss them. Now they land in our driveway (she still criss-crosses even to do that.)
    Please don’t advise to contact her manager or the paper owner. I’ve had enough fighting back and forth between delivery person and her manager.

  2. Doug Key says:

    Does Town not know that we do not have ‘old fashion” post boxes at side of road. Canada post took those away several years ago !

  3. Percy Best says:

    Perhaps large distribution boxes could simply be placed next to all the Mail Box systems. I believe the mail box systems are almost always on Town land, or on provincial or town right of ways. One could pick their package of flyers up there. It would be very convenient for box holders and for the general public. Then the flyers are only being picked up by those that want them. Much less waste and no more driveway tosses as a result.

  4. Kata List Productions says:

    If those are appearing in driveways of people who don’t want them why not just put them into your waste bins, blue bags, whatever and stop making so much noise about something so irrelevant. Canadians are experiencing 7.7% inflation, a record high since 1983, and I’m having deju vu to when my parents were barely able to hold onto their home due to double digit mortgage rates under Pierre Trudeau… can we please focus on real stories and not “silly complaints”.. honest to God!

    • Jon says:

      Because it’s 100,000 plastic bags in Sackville alone each year that probably go to a landfill. I doubt they’re recyclable. Plus the waste of gas driving these things around to every house. Extrapolate that to a country, and you have an environmental problem that isn’t “irrelevant” or “silly”.

  5. Alice Cotton says:

    Could the town publish the contact information needed to stop delivery of flyers? I suspect many people just put them in the trash, a monumental waste of resources. Stop it at the source!

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