A newly released report recommends that Tantramar focus on developing key sectors such as tourism, the arts, agriculture and health care over the next 10 years to promote a thriving and prosperous economy.
“It’s really just meant as a sort of starting document to get you thinking about the future from a population growth and economic opportunity perspective,” consultant David Campbell told Tantramar Town Council on Monday as he presented highlights from a 35-page report commissioned by the Southeast Regional Service Commission.
The report called “Tantramar A Look Forward to 2035” says the municipality will need to attract more workers to replace just over a quarter of its workforce that is now 55 or older.
Campbell presented a slide showing that compared to Canada as a whole, Tantramar has a disproportionately older population.
The report notes that Tantramar’s population grew by an estimated 11% between 2013 and 2023 to a total of about 9,600, but that more housing will be needed to attract additional workers.
It says the Tantramar workforce is mobile with many workers who live here going out of town to work, with many who live elsewhere, coming in to work here.
The report lists the top employers in Tantramar as: Mount Allison University (925 workers), Dorchester Penitentiary (645 workers), health care and social assistance (560), professional services (300), finance and insurance (300), construction (290), accommodation and food services (280) and retail trade (280).
The report recommends developing key sectors over the next 10 years and presents ideas for how to do it:
Tourism
The tourism industry is important to the Tantramar economy and supports multiple industries including arts, entertainment and recreation; accommodations and food services; and retail trade. The community hosts many festivals and events that draw in people from across the Maritimes and beyond. There are many tourism activities to explore and many attractions. In the years ahead, there could be potential to attract more investment to boost Tantramar’s dominance in the tourism industry.
The tourism industry took a hit during the COVID-19 pandemic, but there are many reasons why the future could hold additional potential for Tantramar. The aging population across North America is expected to give tourism spending a boost over the next 20-30 years. Further, international tourists were a fast-growing segment of traffic pre-pandemic. It is expected to continue rebounding in the coming years. The university is a magnet not only for students but for tourists as well.
Opportunity: • Attract more tourism investment to the municipality leveraging the municipality’s existing assets including the beaches and ocean-based tourism. • Continue to expand the season for tourism. Bringing in more tourists in the shoulder seasons would result in more year-round jobs and boost the economy for more than just a few months each year. • Continue to develop events and activities that draw tourists from other parts of New Brunswick, Canada and beyond. Live Bait Theatre and the Mount Allison Performing Arts provide excellent entertainment. • Work with the farming sector to develop agritourism opportunities.
Arts and culture
One of the industries that could hold potential in the future is the arts and culture sector. Tantramar has a vibrant arts and culture scene including art exhibitions, theatrical performances, recitals, concerts, film, festivals, and more. Anchoring the arts and culture sector is Mount Allison University with its many arts and cultural assets. The Owens Art Gallery is the oldest art gallery in Canada. The Brunton Auditorium hosts more than 80 concerts, recitals and guest speakers each year. The 1,500 seat Convocation Hall can accommodate large performances. Adjusted for population size, the municipality is home to more than twice as many companies operating in the arts, entertainment and recreation sector compared to the rest of southeastern New Brunswick. There are four performing arts companies, theatres, heritage institutions, museums and other arts and cultural assets. Tantramar is an ideal location for creators offering beautiful landscapes, water views and other inspiration.
Opportunity: • Attract more independent artists to the municipality. • Continue to work with the university to expand the arts and culture sector.
Health care
The Municipality of Tantramar is home to the Sackville Memorial Hospital, an acute care community hospital that serves the population of Sackville, Dorchester, Port Elgin and surrounding areas, including the large student population of Mount Allison University. Health care ranks as the third most important industry in the municipality in terms of employment and revenue (behind education and the penitentiary). However, there could be health care services that are currently offered in the Greater Moncton region but there is enough demand for them to be offered in Tantramar. For example, according to Lightcast, per capita revenue in the ‘ambulatory health care services sector’ was 40 percent lower than the average across southeastern New Brunswick in 2022. Adjusted for population size there are only half as many doctors’ offices and 24 percent fewer dentist offices.
Opportunity: • Determine gaps in health care services by surveying residents or other methods. Develop a business case to attract more health care service providers to fill any gaps.
Farming
According to Lightcast, revenue from the farming sector in Tantramar (including the former parish) exceeded $22 million in 2022. This makes farming one of the most important private sector industries in the municipality. The number of farms in the area is shown in Table 6. In addition to the 37 farms, there are five food manufacturing companies in the municipality including two bakeries, a frozen food manufacturer, a snack food manufacturer and one brewery.
Opportunity: There is an opportunity to encourage more farming in and around the municipality. This would require attracting young farmers to the area and providing them support. There could be more opportunities for small scale value-added food production. Agri-tourism could be developed further in conjunction with the growth in farming. A report prepared for the Southeast Regional Service Commission suggested that agri-tourism revenue could double in the coming years if there was a focused effort.
Personal & professional services
Residents of Tantramar commute into Greater Moncton or Amherst to access a wide variety of services. Based in the number of businesses per 1,000 population, Tantramar could be under-serviced in areas such as legal services, engineering services and financial services. There are 25 percent fewer limited service eating places. There are considerably fewer retail stores (e.g. furniture, building supplies, specialty foods, etc.). This is not necessarily a bad thing. In fact, one of the benefits to being a municipality located adjacent to a larger urban centre is that residents can access a much broader mix of services compared to more remote municipalities. However, if there is enough demand in the municipality for specific stores and services, residents may wish to shop local rather than commute into the urban centre.
Opportunity: Develop a detailed market threshold analysis to determine if there is a business case for specific stores and services to be located in a central part of Tantramar.
To read the full report, click here.
Note: The report is one of 13 that the Southeast Regional Service Commission asked Jupia Consulting to compile for municipalities in southeastern New Brunswick. To read an overview report on the whole region, click here.
































Losing CBC coverage would be disastrous for New Brunswick
Conservative leader Pierre Poilievre in 2023. Photo: Wikimedia Commons
Federal Conservative leader Pierre Poilièvre’s threat to cancel CBC’s annual Parliamentary grant would, if implemented, be a disaster for smaller, rural provinces like New Brunswick where local news coverage is already on its way to the morgue.
Federal Heritage Minister Pascale St-Onge issued a series of half-hearted proposals this month for strengthening the public broadcaster in the interests of national sovereignty and combatting the pervasive influence of U.S. tech Goliaths such as Facebook, Google and X.
But hostile federal Liberal and Conservative governments have relentlessly weakened the CBC with a 45-year string of budget cuts starting with Pierre Trudeau’s 12.3% cut in 1979-80. (See Knowlton Nash: “The Microphone Wars: A History of Triumph and Betrayal at the CBC,” page 440.)
In 2020, the non-profit Forum for Research and Policy in Communications calculated that Parliamentary funding for CBC’s operations had decreased in real, inflation-adjusted dollars by 36% since 1985, while CBC commercial income had fallen by 40% since 2014.
In its 2022 report commissioned by the CBC, the international consulting firm Nordicity concluded that Canada ranks near the bottom when it comes to Parliamentary funding for public service broadcasters (PSBs) at $32 per capita.
Poilièvre portrays defunding CBC as an exercise in cutting waste, but a Parliamentary grant of $1.4 billion is not even a drop in the ocean when measured against the $449.2 billion the federal government is spending this year.
CBC is by far, Canada’s largest journalistic organization with community-based locations from coast-to-coast-to coast including 27 TV and 88 radio stations as well as local and regionally based online platforms in every province and territory.
(In 1994, New Brunswick was the last province in Canada to receive full CBC television service thanks to the efforts of Premiers Richard Hatfield and Frank McKenna who wrested the partial service we were getting away from the Irving empire — paid from public coffers to carry a few hours a week of CBC programming on their private broadcast outlets.)
Nowadays, only two big journalistic outfits have outlets that are based in New Brunswick: CBC and the American-owned, Postmedia newspaper chain (which cut about half of its editorial staff after buying the Irvings out in 2022).
CTV and Global do provide some New Brunswick coverage from headquarters that are out-of-province.
In spite of Poilièvre’s constant harping on defunding CBC, a poll of 2055 Canadians conducted from August 28 to September 6 found that an overwhelming majority said they need the CBC. The poll was sponsored by The Centre for Media, Technology and Democracy at McGill University:
Poilièvre’s threat to erase Canada’s largest journalistic organization comes as other, like-minded politicians take calculated steps to sidestep scrutiny.
In Nova Scotia, Conservative Premier Tim Houston, in one of many anti-democratic moves, is dismantling the province’s communications agency that was supposed to provide journalists with factual information from every government department.
Henceforth, all inquiries will have to be funnelled through the premier’s office and by decree, no more media questioning of the premier and his ministers outside the legislative chamber, but only in the “media room” across the street where reporters may or may not get access to the power holders.
And perhaps worst of all, the Houston government is giving itself the power to obstruct freedom of information requests that both journalists and members of the public rely on to ferret out frequently hidden facts.
Meantime, in New Brunswick, reporters are forced to file access to information requests that take from weeks to months to get even partial answers and sometimes no answers at all.
Why is one lane of Sackville’s Main Street highway overpass still closed after recent attempts to repair the bridge? Repeated inquiries to communications staff at the N.B. department of transportation go unacknowledged and unanswered even when the minister’s office is copied.
And at the municipal government level here in Tantramar, question periods have been reduced from three per month to one and strictly limited to 15-minutes.
And was Mayor Black really serious when he told reporters that he would only answer questions e-mailed to him in advance?