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Tag Archives: Portfolio Marketing
Consultants call for big changes in Sackville’s marketing strategy
How would you describe Sackville? That question appeared to be a crucial one for Mike Randall and Jennifer Scott Harris as they presented an overview of a $15,000 strategic marketing plan to Sackville Town Council on Monday. The two consultants … Continue reading
Posted in Town of Sackville
Tagged marketing campaigns, Portfolio Marketing, positioning statement, slogans
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Marketing plan tells Sackville to sell itself to its residents before appealing to outsiders
A comprehensive, draft marketing plan, more than 50 pages long, suggests that in spite of its many strengths, the town of Sackville has high hurdles to overcome in selling itself as a desirable place to visit, live and invest. According … Continue reading
Strategic Plan spawns more plans, strategies and proposals
The vote was four Sackville councillors in favour with four against, but when Mayor John Higham broke the tie in favour of adopting a $26,000, five-year strategic plan in February 2017, it meant the town was committing itself to developing … Continue reading
Posted in Town of Sackville
Tagged council procedures, Portfolio Marketing, Strategic Plan
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